Organic traffic to your website is the biggest key to business success since it brings more qualified leads than PPC ads. People often scroll past the ads and check the top providers in the regular unpaid search results. They tend to believe results that are not “ads” are more reliable. Plus, these days they tend to look for reviews. Those are found in the search section, not in the “ad” section of the webpage. On top of that, PPC ads are sometimes clicked on by automated bots. Automated bots are not going to buy your product or service.
I had my SEO done when I paid for my website, isn’t that enough?
Unfortunately, the answer to this is an unqualified no. For best results in organic rankings, continual SEO is required. Most SEO experts and companies that offer marketing packages recommend and perform several optimization techniques daily to help you get to the top of the rankings and stay there. If your competition is ranking higher than you, it is likely because they have hired an expert to do this and they keep on top of it for long periods.
Do I need an SEO expert to keep my rankings elevated?
Experts know many things that are just too hard to keep up with if you are running a business. Some of the many vital functions include keeping your website optimized and making sure that you are using the latest techniques for optimization. Adding new high-quality backlinks, and optimizing for better keywords (long-tailed keywords are now essential and will continue to be critical as voice search becomes increasingly popular) will help your results immensely. Your expert looks at these keywords to make sure that you are using hundreds of keywords and long-tailed keywords that will drive not only traffic but more qualified leads to you.
As algorithms change, your expert looks at the latest techniques to ensure your website complies with these methods to stay higher in your rankings. The major search engines change their algorithms regularly to bring you more relevant content when you perform a search. Regular new content and updates are critical to your websites SEO success.
What are the three significant concerns in getting ranked in search engines?
Right now, searches are changing. Voice search is increasingly common. How many times do you ask Siri or Alexa for the answers to your questions? And, when you get those results, usually only the top 3 or 4 websites are shown. To get the best results, and get more qualified leads from this type of traffic, you need to rank in the top two or three sites. Experts in SEO understand this when optimizing for getting into those top spots. Let’s look for some of the fundamental techniques that help obtain more organic traffic.
More and more searches on the internet are on mobile devices.
Since mobile device searches are becoming more prevalent, this is a fundamental requirement to increase your search engine rankings. Why? Full optimization for mobile devices increases your website speed. Google now looks at loading times, especially on mobile devices as one of the top concerns in ranking results. If your mobile site takes too long to load, Google and other search engines will rank you lower than a website optimized for speed.
Additionally, your potential lead is more likely to bounce before ever seeing your content. Thus, your SEO expert continually optimizes your website and mobile website speed.
Content, Content, Content
I cannot say enough about the content. Google is fast replacing keywords with searching for relevant content. While keywords are still important, as algorithms continue to evolve, content is increasingly important. Also, as most people ask questions in sentences rather than keywords, using long-tailed keywords to show your content is especially important. Your content writer looks at this when writing the content. Your SEO specialist works behind the scenes to be sure search engines index the site correctly so search engines recognize the page relevance.
Backlinks
If you look into SEO experts, you will find many advertise that they get you lots of backlinks. Some tell you they offer 600 or more “high-quality” backlinks. Let me assure you, the likelihood that these are truly “high-quality” isn’t likely. While backlinks are essential, it is better to have fewer high-quality backlinks than hundreds of low-quality backlinks. Google looks at your backlinks and, based on the quality of the websites on which you are posted, ranks you accordingly. Junk links, where your SEO person places you on sites that advertise hundreds of websites are not considered high-quality and are dubious when it comes to convincing search engines that your content is relevant to user needs.
Your trained SEO expert understands these techniques and more to help rank your page and keep your page ranked high.
Your SEO expert uses these techniques plus many more to keep your page ranked high. Continual SEO optimization ensures your page remains at the top of search engine results. While good SEO does take time to get you ranked, regular optimization will ensure you reap the benefits. More relevant traffic is not only important to search engines but also brings you more qualified leads that are more likely to convert into sales. Here at Christy’s Marketing Solutions, our expert SEO department has 15 years-experience in getting your website to the top. They take continuing education courses and certifications with Google and others to ensure they stay on top of the latest techniques get your website ranked near the top. Our entire team is dedicated to getting you the results you are seeking. Our expert copywriters understand not only how to write SEO content that helps rocket you to the top, but the type of the content for which your potential customers are likely to be looking. If needed, our market researchers are available to narrow down your target audience and learn more about their needs and desires. Again, making it more likely you will get more qualified leads. So, for best results, call Christy’s Marketing Solutions today!
