Content marketing is more than just the content on your website pages. Learn the basics of this powerful lead driving tool....
Marketing Best Practices – 5 Ways Collaboration Improves Your Outcome
Why collaborating with your marketing agency improves results I have several types of clients. Some want to direct my every move; others don’t want ...
Email Marketing—Don’t take it personal, personalize
One of the biggest pushes in marketing today is personalization. Personalization is essential in many facets of marketing; more so in email marketing ...
How to develop a great USP
Do you have a USP? No, not do you use UPS. That is not a typo. If you’ve had a business for awhile and have worked with any marketers, you likely al...
7 signs your SEO specialist is using “Black Hat Techniques”
I’ve mentioned why not to use “black hat techniques” in other articles. The problem with “black hat techniques” is that they seem to work in...
5 ways blogs help your SEO
I often find small companies are the most resistant to adding a blog to their website. Incorrectly, they assume a blog will not add value, and will no...
Inbound Marketing—a more effective strategy
I’m guessing here, but you may have heard of inbound marketing and why all the excitement over this technique. It goes back to that same old adage y...
SEO vs PPC Advertising. Increasing Your Odds.
Almost the first question out of every client’s mouth is “when will I be on the first page of Google?” While it seems like this should be an eas...
How a Marketing Agency Helps Your Bottom Line
It’s tempting to go it along for your marketing. If you are a micro business that is not yet self-sustaining, it might be a necessity. If you’re a...
9 Surprising Free and Low Budget Marketing Techniques That Work
You have a great new product or service, or have just opened a new business, but you can’t seem to find a way to let people know you are here. Findi...