PPC Advertising

Google Ad and Other PPC Management

Are you getting plenty of leads and sales from your Google Ads campaigns? Do you know what your conversion rate is? Did you know 25% of all Google Ads accounts get less than a 1% conversion rate?  The average click-through-rate across industries is 2.35%. 25% of all Google Ads accounts consistently get a 5% conversion rate or more. Only the top 10% of Google Ads accounts achieve a better than 11% conversion rate. Moreover, potential clients that click on a Google Ads ad are 35% more likely to convert than one who clicks on a link from an organic result. (That statistic surprised even me.) While results vary, at Christy’s Marketing Solutions, we consistently deliver above average conversion rates with some above 11%. We regularly provide Google Ads reports to reassure you that these are the real numbers you are achieving. And, our clients report that the leads we send them are warm leads that convert to actual sales.

 

Christy’s Marketing Solutions specializes in effective PPC/PPL (Pay-per-click/Pay-per-lead) advertising. Our Google Ads certifications (multiple specialties) and education and experience in most other digital marketing platforms, especially Facebook, help us deliver more effective advertising to deliver warm leads. While continual search engine optimization is essential to help you reach the top of search engine rankings, effective PPC/PPL campaigns can assist in reaching your target audience quicker and bringing you warm leads.

Simply the Best PPC Advertising Management

We are educated and experienced in all forms of PPC/PPL advertising on all major platforms including Google, Bing, Facebook, Yelp, Angie’s List, Home Advisor, LinkedIn, Twitter, Pinterest, YouTube and Amazon. We also assist you in getting on Groupon, Retail Me Not, and any relevant local advertising. While most of our clients prefer Google Ads since 95% of all searches still go through Google, we can deliver effective results regardless of your platform choice.

We Handle All Major PPC and PPL Platforms, including:

  • Google Ads

  • Google Local Service Ads

  • Bing

  • Yahoo

  • Facebook Ads

  • LinkedIn Ads

  • Instagram Ads

  • Twitter Ads

  • Pinterest Ads

  • Yelp Ads

  • Angie’s List

  • Home Advisor

  • More

PPC Advertising

Actual PPC Conversion Results Pictured

Sample Google Ads Conversion Rate 11%
Sample Google Ads Conversion Rate 7%
B2B Client Last 30 Days Conversion Rates
We handle even B2B clients with good results. You will note, the cost per conversion is coming down, while conversion rate is going up.
Same B2B Client
The same B2B client--We took on this B2B client in April. Continual optimization leads to great results.
Conversion Rate Example
This client runs a highly-specialized business in a very competitive market that is not specialized. We expected a low click-through-rate and a high conversion rate. Targeting very specific keywords, zip codes and audiences, we have been able to achieve good results on a minimum budget. Note--client budget is $250. Because we are Google Partners, client received a match ad spend up to $100 from Google.
Same highly specialized client
The same highly specialized client. While the budget is low, the results are high. Client is planning to raise the budget.
Conversion Rate Last Month
This client runs a business in a highly competitive space with highly competitive keywords and a low budget. While I always recommend a minimum budget of $1000/mo, some of my clients run as low as $250 a month budgets.
Overall Average Conversion Rate
Overall, across all accounts, we consistently run a conversion rate above 13%.
A Case Study of One Project and the Progress We Made

While most platforms have been structured for easy set-up for even the novice, professional ad management tends to deliver better results for less money.

 

All our PPC/PPL services include:

  • Keyword and negative keyword planning
  • Conversion tracking set-up
  • Effective audience targeting
  • Competitor Analysis
  • Developing effective campaigns
  • Writing ads that get attention
  • Promoting special offers that deliver warm leads
  • A/B split testing
  • Evaluation of results
  • Reporting
PPC Advertising

Increase PPC Conversion Rates, Improve ROI

We are Google Ad Certified, which means we know how to decrease your cost-per-click, increase conversion rates and ROI. We have successfully run search, display, video, shopping an universal app campaigns. We are the provider of choice for PPC campaigns that deliver results across all platforms.

All our reporting is by third-party platforms (usually the platform being used.) Reporting helps both you and us evaluate the effectiveness of your campaigns. We can set this up for you on a daily, weekly or monthly basis, plus you will have access to check your campaigns on demand.

 

Call Christy’s Marketing Solutions today to get the leads and sales you want.

Request a Free Quote