Marketing Strategies

How Can a Marketing Strategist Help Me?

Christy’s Marketing Solution is unique because of our marketing strategists. From the first time you call us, you get a dedicated marketing strategist/project manager to help you decide and execute your marketing plan. We evaluate your business and the likely success of each possible strategy.

 

What are possible strategies evaluated?

 

While our specialty is in digital marketing, we assess your entire marketing program including both on and offline strategies.  We help ensure your messaging reaches your target audience and is the most effective to increase your conversions.

Some of the campaigns we specialize include:

  • Websites
    • Depending on your business and current website, you may not need a new website. However, our experts can evaluate your website for errors that can hurt your marketing results. If you do need a new website, our designers can develop and create a beautiful new, customized website. Your new website can either be a WordPress site, or a complete hand-coded website to meet your business needs.
  • SEO
    • With few exceptions, we do recommend an SEO package. Most businesses need a strong presence in search engines to assist customers in finding their company.
  • Blogs and other copywriting
    • Our experts can assist in the development of your website content including blogs. Original SEO copywriting helps position you as an expert and help increase your rankings and your conversion rates. E-books can be a useful strategy to draw your potential customer through inbound marketing.
  • Social Media Marketing
    • More and more potential customers are finding companies through social media. We evaluate the effectiveness of your social media and can assist in developing campaigns that reach and engage your target audience.
  • Email Marketing
    • Your email marketing can help you achieve different goals, including:
      • Increase reviews and word of mouth referrals through follow-up emails that request reviews and referrals.
      • Educate your potential customer and increase sales through drip campaigns.
      • Newsletters serve to both educate your target audience and keep your company top in your target audience’s mind when they begin looking for your products or services.
    • PPC Campaigns
      • We evaluate and manage your PPC efforts and help decrease your cost-per-click while increasing your conversion rates and ROI.

Additional marketing efforts we evaluate and assist with include:

  • Trade shows
  • Fairs and other events that put you in front of your target audience
  • Press releases and other publicity such as appropriate directory listings
  • More

From the very first call, you will speak with a marketing strategist. In this call, your strategist/dedicated project manager will gather initial information regarding your company and your business and marketing goals. This call will help determine which strategies will be most effective for you and fit within your marketing budget. Your quote is developed utilizing a collaborative approach evaluating your needs and goals.

 

After determining your needs, your strategist/project manager will gather more in-depth information regarding your company. This information is used to help reach your target audience, get leads and increase your conversion rates. Your marketing strategist will help you determine what, if any, market research is needed to reach your goals.

 

Should you choose to utilize PPC marketing, we can help you determine which platforms will be most effective for your business. We handle all major platforms, such as Google Ads and Local Services, Bing, Yahoo, Facebook, LinkedIn, Instagram, Twitter, Pinterest, Yelp, Angie’s List, Home Advisor and more. Let us help you decide which is best for your needs.

Marketing Strategies

Finally, your strategist remains your project manager to implement the strategies that have been determined to meet your needs and budget best. Your project manager works in close collaboration with both you and our marketing experts to ensure you reach the results you for which you are looking.