Many small business owners that are just starting believe, mistakenly, branding is not important for them. Believing branding is not important is a false assumption. Branding is one of the best ways to reach your target audience and keep your business stuck in their mind when they begin shopping for your product or service. Effective branding helps to decrease your advertising costs, as customers automatically think of you to meet their needs, and they go looking for you. Therefore, it’s best to build your brand before beginning any other marketing.
Large businesses know how important branding is. Some examples of effective branding include Google. (When you think of searching the internet, do you think of “Googling it?” Coca-cola. (When you think of ordering a cola, do you think of ordering a “Coke?” Band-aid. (If you need a small bandage, do you ask for a “Band-aid?” While as a small business, you aren’t likely to reach this level of branding, you do want people in your service area to think of your brand first, so they go looking for you and not your competitor.