Why collaborating with your marketing agency improves results I have several types of clients. Some want to direct my every move; others don’t want ...
Email Marketing—Don’t take it personal, personalize
One of the biggest pushes in marketing today is personalization. Personalization is essential in many facets of marketing; more so in email marketing ...
7 signs your SEO specialist is using “Black Hat Techniques”
I’ve mentioned why not to use “black hat techniques” in other articles. The problem with “black hat techniques” is that they seem to work in...
5 ways blogs help your SEO
I often find small companies are the most resistant to adding a blog to their website. Incorrectly, they assume a blog will not add value, and will no...
Inbound Marketing—a more effective strategy
I’m guessing here, but you may have heard of inbound marketing and why all the excitement over this technique. It goes back to that same old adage y...
How a Marketing Agency Helps Your Bottom Line
It’s tempting to go it along for your marketing. If you are a micro business that is not yet self-sustaining, it might be a necessity. If you’re a...
9 Surprising Free and Low Budget Marketing Techniques That Work
You have a great new product or service, or have just opened a new business, but you can’t seem to find a way to let people know you are here. Findi...
Top Ways using an SEO Copywriter Saves You Money
Copywriting is expensive, and SEO copywriting even more. You might wonder if this expense is worth it. While most digital marketing agencies don’t o...
Your Brand, Your Way
Does anyone besides me still hear the word branding or branded and yet, at least occasionally, have an image of a ranch hand with a long glowing, red ...
Why a marketing strategist is good for business
I had my grandson last weekend. It was Easter weekend, and my husband and I planned an Easter Egg hunt, including a basket, for my grandson. Unfortuna...